OUR STORY

BORN FROM A QUESTION
WE COULDN'T IGNORE

Vani in formal outfit
Vani at a red table

MEET VANI.

Born in Jaipur and raised in a Punjabi family where food was love. Growing up, she balanced two passions, food and sports. As a state-level badminton player, she was active and always on the move.

In college, her entrepreneurial side showed up early. She started delivering freshcut fruit bowls to hostel rooms, her own little version of Zomato before it existed.

Then corporate life slowly changed things. Fatigue, low energy, gut problems and obesity slowly became part of daily life. Like most people trying to lose weight, she followed the advice people gave her. Eat less. Cut fats. Count calories. Live on salads. Nothing seemed to work.

Gradually, she lost her confidence and felt embarrassed every time she looked in the mirror. Somewhere along the way, food had stopped feeling simple.

NOW, MEET ROHAN.

Born in Kochi into a family where food was everywhere. His father was a professional chef, and Rohan grew up between hotel kitchens and home, surrounded by food. Later, he went on to study food technology at NIFTEM, where he also met Vani.

Despite spending his entire life around food, one thing never changed. He stayed skinny and deeply underconfident. Like many skinny kids growing up, comments about his body never stopped.

Over time, he started hating how he looked. He began avoiding cameras and social gatherings, wanting nothing more than to stop being called a school kid.

Like most people trying to gain weight, he followed every piece of advice he found online. Spend hours in the gym. Protein powders. Mass gainers. Celery juice. Nothing seemed to work. Frustration was at its peak.

Rohan with backpack outdoors
Rohan sitting at a coffee table

The Realisation

Vani spent years trying to lose weight, and Rohan trying to gain it.
Despite having complete opposite goals, they eventually noticed the same pattern behind what started to work for them…

Vani spent years trying to lose weight, and Rohan trying to gain it.

Despite having complete opposite goals, they eventually noticed the same pattern behind what started to work for them…

How much we eat often matters more
than
what we eat.

How much we eat
often matters more than what we eat.

vani's journey since then

Then Vani Before
Now Vani After
68 → 59kg 2 years
Confidence Back Energy Regained
Punjabi Food Still On The Table

What changed for Rohan

Then Rohan Before
Now Rohan After
54 → 62kg 3 years
Feels Powerful More Presence
Taken Seriously No More “School Kid”

This Idea Stayed With Them This Idea
Stayed With Them
and eventually became...

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A daily reminder to enjoy food
without the drama, stress
and overthinking.